Force Marketing


Force Marketing is the automotive industry’s leading provider of targeted, trackable and technology-driven marketing solutions. Our mission is to evolve the dealer-to-customer shopping experience through an integrated approach of multi-channel marketing. Our data-driven marketing campaigns are proven to improve ROI for dealers across the country, and our proprietary technology allows us to map out an attribution model that connects offline behavior to online behavior.

We are a rapidly-growing company that’s headquartered in Atlanta with an office on Madison Avenue in New York City. For the past eight consecutive years, we’ve been named to the Inc. 500|5000 list of the fastest-growing private companies in the U.S., and we are known throughout the industry for getting measurable results.

More information about the multi-channel marketing services that Force Marketing has to offer can be found at

Contact Information

Shirie Cantrell
Force Marketing
3098 Piedmont Rd. NE, 4th Floor
Atlanta, GA 30305

Phone: (678) 208-0667; Fax: (678) 455-5926

Internship Information

Force Marketing’s headquarters is located in Buckhead: 3098 Piedmont Rd. NE, 4th Floor, Atlanta, GA 30305

The intern will be a part of a department within Force Marketing, depending on a combination of the intern’s skills/experience/interests, and the team’s needs. Because of that, the work responsibilities of the internship are variable. The intern will be responsible for various administrative duties within their department, and will have the opportunity to learn all aspects of that department’s role within the business.

Attributes we look for in an intern:
There is no specific GPA requirement. We look for interns who are hard-working and dedicated, with a positive attitude and an eagerness to learn. Our interns have the opportunity to work hands-on within our day-to-day operations, and as such, are held to similar standards as our full-time employees. Self-starters and detail-oriented individuals are ideal.

Length of internship:
Dependent on the intern and their schedule. We have had interns who are only here for a brief stint in the summer, and we have interns who have been with us for more than a year. We’re flexible.

Number of internships available during a semester or year: Approximately two.

Special considerations interns should be aware of (for example, housing and food considerations, travel during the internship etc.).

$10 per hour.


Force Marketing’s CEO and President John Fitzpatrick co-founded the company in 2007, and since then it has grown to boast a team of more than 100 employees with headquarters in Atlanta and an office in NYC. The company’s clients now range from large auto groups to Tier II ad associations and OEMs across North America.

A graduate of the University of Florida, Fitzpatrick has a long family history in the automotive industry, and is proud to lead an organization that provides its automotive clients with ROI-driven, technology-enabled services that are innovative, trackable and proven to achieve results.

Randy Sieger, who also graduated from the University of Florida, has been a critical member of the company since its inception. As Chief Operating Officer and Executive Vice President, Sieger manages sales and operations for the company, overseeing key areas like new product development and pricing. His focus is on ensuring the company’s profitability, productivity and efficiency as it continues to grow.

Sieger has ushered in many of the innovations that have made Force the nation’s leading provider of automotive marketing programs. He works closely with the entire team at Force Marketing to assure the company’s growth and success.

Both Fitzpatrick and Sieger are extremely proud of the education they received at the University of Florida, and attribute much of their success in business to the lessons and tools they acquired there.


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